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Showing posts with label Europa 80. Show all posts
Showing posts with label Europa 80. Show all posts
Thursday, October 18, 2012

JVC 'Goal Makers' ad, 1981

We've featured adverts before on our blog site, adverts like this one for JVC taken from the back cover of National Geographic magazine in 1981.

Usually the main image is something football-related (else we wouldn't bother bringing it to your attention) and here we have an actual match in action, or so it seems. Chances are it's not really an actual match at all - more likely a staged scene at a US stadium (this was a US-syndicated magazine, after all) that made use of the resources before an NASL match.



By way of additional material, we also hear about JVC's wonderful range of audio and video equipment, including the 'revolutionary VHD video disc system' which, in hindsight, beautifully pricked the bubble of self-importance JVC were putting themselves in.

Yet that isn't really the most interesting part of this advert. For me, the best bit comes right at the bottom where we see a series of six logos printed in black and white.


The first one's very familiar as it's the official logo for the 1982 FIFA World Cup. Granted it loses something with the lack of red and yellow to illustrate the Spanish flag, but so be it.

The next logo, however, is very unfamiliar. It appears to be a map of Europe, stylised in such a way as to look loosely like a football. I'm guessing that's the case on account of a few hexagonal patches I can see, but others are anything but hexagonal (yes Italy, I'm looking at you). The inclusion of the UEFA acronym below suggests this is a little known logo for the Swiss-based governing body, but can any of you claim to have seen this ever before? Thought not...

Next up we have the lovely flower-inspired logo for the 1980 European Championships, a familiar sight for collectors of Panini's Europa 80 stickers and the great uncle of the logo created for Euro 2012. After that we have the traditional old logo for the US Soccer Federation, a logo that wouldn't look out of place on the jacket of an American military leader. It was crying out for a modern replacement and sure enough one duly came a decade later.

Speaking of logos that have since been replaced, we next have one for the Australian Soccer Federation - a pleasing if rooted-in-the-70s symbol that'd look good on any football shirt, in my humble opinion.

The last one, however, is a real beaut. Not so much a logo as a trophy shown in silhouette, we see the 'Gold Cup' or La Copa de Oro de Campeones Mundiales, to give it its full title. It was the prize for a little-known tournament with the nickname of Mundialito ('little World Cup') played once and once only between December 1980 and January 1981. Hosted by Uruguay, It's purpose was to celebrate 50 years of  World Cup history by bringing together all five former champions for a one-off winner-takes-all 'battle royale' (if that's not too many exuberant phrases to cram into once sentence).

With guest team Holland completing the two groups of three, the tournament played out before a conclusion that saw the host country beat Brazil 2-1 in a dream final for the locals. But what about that trophy, though? And what about those logos? Surely no advert for a Japanese home electronics company has ever seen such splendour.
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Wednesday, November 23, 2011

Panini: Europa 80

Europa 80 was the first Panini sticker collection I can remember owning. I still have it in my possession - in fact of all my old sticker albums it's probably my most prized possession. To my astonishment, I recently discovered I'd filled 241 of the 262 spaces in the album. 'Astonishment' in that I don't remember getting so many of the stickers, plus I was only eight years old at the time and shudder at the thought of how much money my parents must have given me for the stickers. Still, there it is: a gallant effort in trying to complete my first Panini album.

Panini's first 'Euro' sticker collection coincided with UEFA's first proper European Championship. By 'proper', I mean one in which there were two groups of four competing teams playing all their games in one country. Between 1960 and 1976, the finals of the competition consisted of two semi finals and a final hosted by one nation. Hardly the sort of premise around which to base an entire sticker collection.

The 1980 UEFA European Championships changed all that. Having fought off England to host the tournament, Italy were given the dubious honour of providing the setting for games involving the likes of West Germany, Spain, Czechoslovakia, the Netherlands, Belgium, Greece, England, plus the hosts, Italy.

This was to be England's first appearance in a major tournament since Gerd Muller hooked West Germany's third quarter-final goal past Peter Bonetti in the 1970 World Cup. Ron Greenwood's side headed off to Turin with a side full of emerging talent including Kevin Keegan, Ray Clemence and Trevor Brooking. That squad, along with those of the other competing nations, were immortalised by Panini in their inaugural Euro sticker album and a fine job they made of it too.

The Front Cover
Almost square in nature and distinctively black, it featured a big action photo of Italy's Franco Causio on the ball, closely watched by Dutch defender Piet Wildschut. The album title appeared in geometric cut-out letters above a band of flags representing the competing nations and the Europa 80 official emblem in the bottom corner.

Inside Front Cover
The inside Front Cover gave details of the qualifying round results and final standings, plus the classic Panini 'List and abbreviations of the nations'. Panini sticker collectors will be familiar with this as it cropped up in all their international football albums and provided a fascinating insight into European dialects. Even to this day, whenever I hear the quiz question "Which country is sometimes known by its Latin name of Helvetia?" I can instinctively and immediately answer "Switzerland" purely because of Panini's ever-helpful abbreviation list.

Of particular note is the appearance of several countries that weren't officially recognised at the time, such as Bohemia, Estonia, Croatia and Slovakia. Not sure if it was incredibly foresight of what was to come a decade later or recognition of what had gone before some forty or more years previous.

Features
The album got off to a rip-roaring start with a fabulous map of Europe on page 1 showing where all the competing nations were located. Made up of nine stickers in a 3 x 3 grid, the completed picture was a work of art in itself.

Pages 2 and 3 were devoted to a 'European Championship Roll of Honour.' This comprised of a potted history of all the Euro tournaments up to that point, each one represented by a star player sticker and another of the winning team. All the images were in black and white.

Page 4 featured five stickers, each one relating to an important aspect of the 1980 European Championships. They depicted in turn UEFA President Artemio Franchi, the official tournament emblem (a stylised football flower), the official mascot (a wooden Pinocchio toy holding a football and wearing a paper hat), the Henri Delaunay Cup and a map of Italy showing the match locations. Alongside these was the tournament programme - a place where you could fill in the results of each match as they took place.

Page 5 provided spaces for eight stickers, specifically a city and stadia picture for each of the four venues, and these were always a great way of building up an image in your mind of what the host country would actually be like to visit in real life. Among these, the beautiful coastal view of Naples and the historic splendour of Milan Cathedral particularly stood out.

Last but not least was a mammoth seven-page spread at the back of the album featuring 14 'Excluded Nations', or to put it more appropriately, 'nations that failed to qualify'. As a concept, this seems staggering by today's standards, but you have to remember that only eight teams qualified for Europa 80. In order not to exclude most of the continent from its potential sticker-collecting duties, Panini did the decent thing and allowed five sticker spaces for the likes of East Germany, Ireland, France, Helvetia (sorry, 'Switzerland'), Yugoslavia, Hungary, Northern Ireland, Austria, Poland, Portugal, Scotland, the Soviet Union, Sweden and Wales.

It wasn't the first time Panini had done this (as we'll prove in some of our upcoming articles) and if nothing else it made real the dreams of those football fans that never thought they'd see the day when the Welsh national team featured in a Panini sticker book.

The teams
The higher profile teams (West Germany, Netherlands, England and Italy) were set out on three pages of the Europa 80 album. On these were 20 spaces for players, one for a gold foil badge and two making up a double-sized team picture. The rest (Czechoslovakia, Greece, Belgium and Spain) had two pages featuring a badge, a two-part team picture and 14 players.

The sticker spaces were decorated with a pale green surround that contained hand-drawn images of players in goalkeeping, dribbling, passing and shooting poses. Sadly for me, my eight-year-old self coloured these in with felt-tip pens, but hey - how was I to know I'd be able to sell the album on the internet for a vast cost more than 30 years later?

As for the player stickers themselves, they featured the usual high-quality colour head shots framed in light blue with the player's name, Europa 80 logo and national flag of the player's team below. Among my favourites were those of the Netherlands' Johnny Metgod (still with a full head of hair before joining Nottingham Forest), Czechoslovakia's Zdenek Nehoda (a candidate for 1980's Movember campaign if ever there was one) and England's Peter Barnes (looking like he's having a drug-induced interlude, below-the-waist ecstasy or a hangover from hell).

The Back Cover
All black once again, save for a big picture of the Europa 80 mascot in the middle and the usual array of album prices as they were across Europe at the time (15p in Great Britain's case).
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